7 super useful ways to use Search Twitter to market – Holy Kaw!

Search.Twitter.com may seem like a simple, lone search bar, but when combined with an engine like Google, the power multiplies. John Jantsch, of Duct Tape Marketing, highlights seven ways the search can be leveraged for marketing. For instance:

Target by occupation

Let’s say you have a business that sells an awesome service to attorneys. A simple search on Twitter will turn up thousands of mentions of the word attorney, but many of them will be from people talking about this or that attorney or the need to hire or not hire one. That’s probably not very helpful for your purposes.

However, if you cruise over to Google and use a handful of operators from the Google shortcut library (more on that here) you can create a search that plows through Twitter and gives you a list of all the users that have the word “attorney” in their title (username and/or real name) – Click on this search phrase and see what happens – intitle:”attorney * on twitter” site:twitter.com– what you’ll find is a handy list of attorneys of one sort or another on Twitter.

Full story at Open Forum.

More Twitter tips and tricks.

Photo credit: Fotolia

Cool idea in here.


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